About Us

Catalyst Properties is a symbol of trust, reliability and excellence. This renowned real estate lead management company is a 100% subsidiary of Cedilla Group and has a proven track record of success since its inception in 2008. The team Catalyst is dedicated in making property buying an easy, pleasurable and rewarding experience.

Presenting masterpieces inspired by your dreams

All our projects are best in location, features, quality and pricing. At Catalyst we bridge the gap between qualitative customer and innovative project and we also ensure a smooth transaction. The ease of buying and selling a property is what we have provided our clients through the years to the satisfaction of all.

We are the first property underwriting company in India and we are the leading property underwriting company in Tamil Nadu having underwriting book value in excess of 300 crores. We are a property marketing company with exclusive rights for selling the properties listed under Waterfront Properties, Hill Side Properties, Luxury Homes and Lifestyle Apartments.

The Catalyst Advantage

For Buyers

  • We help to connect with the best developer, the project as per the requirement & budget.
  • We help in making informed decisions by helping you to buy the perfect home at best price.
  • On-site sales team organize, co-ordinate the site visit, thus ensuring complete site experience.
  • Take each buyer through the project, model houses, amenities, grounds etc.
  • Prepares all necessary paperwork.
  • Our advisors and institutional partners educate and guide about the various payment options
  • Provide assistance and facilitation for all modes of payment.
  • Payment schedules are tweaked when necessary to accommodate the buyer and to ease the sale.
  • Provides all property documents for perusal.
  • Provide information to the buyer on the progress of individual property and the project development stage by stage.
  • Facilitates all legal processing
  • If required additional papers are provided
  • Ensures all original documents reach the buyer upon the completion of payments.
  • We give clarity and comfort at every stage by acting as a liason between the service providers instituted by the developer and the buyer.

For Builders & Developers

  • Our team of marketing enthusiasts, understand the project in-depth and identify the right audience.
  • Tie up with Cedilla Communications which hold a vast portfolio of clients out of which a major portion is real estate companies.
  • Help in reaching the right audience through press and print advertisements, below the line activities (road show, exhibition etc), internet advertising, web portal associations, radio sports etc
  • Marketing cost for the campaigns is borne by Catalyst.
  • We provide complete details of the buyer, monthly cash flow projections, sales forecasts, legality schedules assiduously and the cheque to the developer.
  • Arrange for the site visit.
  • Well trained Last Mile Convertors who are aggressive and passive aggressive marketing experts handle negotiations and lead the prospective buyer to the next level.
  • Take care of the legal formalities and paper works.

The way we work

Connecting the perfect buyer with the right real estate project is our major task. We undertake the below activities to ensure the buyer seller meet.

Lead Generation

We study in depth about the project and its offerings. This understanding of the project helps us to identifying the apt customer and the right target group. Once the target group is fixed and narrowed down the next step involved is to conceiving the ideal media plant to reach this target group. In-depth detailed research, planning and ideal brand positioning are the key elements that go into our marketing campaigns to generate leads for each project under Catalyst Properties.

We make use of all available media including Press and Print Advertisements, Below the Line Activities (Road show, exhibition etc), Internet Advertising, Web Portal Associations, Radio Sports etc. The right Media and the required mix of them are decided and then the brand positioning cum lead generation campaign begins.

  • The advantage that Catalyst Properties possess is vast portfolio of clients of Cedilla Communication (sister concern of Catalyst). A sizeable portion of the clientele is real estate companies. Meticulous media planning along with appropriate advertising campaigns have gone a long way in ensuring the success on various projects.
  • We have international associates in various countries across the globe, who network with their local Tamil and South Indian populous, thus ensuring the NRI sales.
  • We take care of all financial requirements of the campaign and this is one of the key benefits that we provide our clients (Builder / Developer).

Lead Processing

The Lead Processing Team takes over to field and sift through the enquiries as soon as the lead starts pouring. Our team addresses all the probable buyer’s queries, questions and concerns. The main function involved under lead processing is arranging the site visit. We ensure that the prospective buyer feel comfortable, happy with the developer, the property, the finances and the legality.

Our team takes each prospective buyer individually or with family and friends for the site visit. We arrange the vehicle for the visit and take care of the transportation cost of the site visit. The sales team assures that the buyer experience the facility and the features of the property completely.

  • We take each buyer through the project, model houses, amenities, grounds etc.
  • In case of impulse purchase on site itself, our team is fully equipped to encourage and handle the same.
  • We address all concerns of the buyer.

The Last Mile Convertors take charge on completion of buyer’s successful site visit. The last mile convertors of Catalyst are well trained aggressive and passive aggressive marketing experts who handle negotiations and lead the prospective buyer to the next level. Post booking our financial and legal departments takes care of the next process.

Our advisors and institutional partners educate and guide the buyer about the various payment options. Assistance and facilitation is provided for all modes of payment. The payment schedules are tweaked to accommodate the buyer and to ease the sale.

The legal department provides all property documents for perusal, prepares all necessary paperwork, facilitates all legal processing, if required additional papers and ensures all original documents reach the buyer upon the completion of payments.

Customer Service

We serve the buyer and the property developer with utmost care. We provide complete details of the buyer, monthly cash flow projections, sales forecasts, legality schedules assiduously and the cheque to the developer. We provide information to the buyer on the progress of individual property and the project development stage by stage.

The customer service team ensures clarity and comfort at every stage by acting as a liason between the service providers instituted by the developer and the buyer. The work of the customer support team ends only once they collect all dues including the corpus fund and the when the keys are handed over to the buyer.

We have worked with leading real estate companies, builders & developers across south India. A few are listed below:

healthy-way

Jain Housing &
Constructions Pvt Ltd

sunqueen


CeeDeeYes Properties

cocowin


Asvini Foundations Pvt Ltd

sugamo

ETA Star Property
Developers LTD

sugamo

CREDAI, Tamil Nadu